Here is a synopsis of the marketing plan I created for my work at the Michael Feliz State Farm Agency:

Purpose.
The purpose of my marketing efforts is to drive new business into the agency. By consistently going to new places and meeting new people, I will build business and personal relationships that ensure continued success.

Target Market.
My primary targets are sources that will generate a continuous flow of prospects, and locations that contain large numbers of marketable prospects. A huge benefit of car insurance marketing is that almost everybody is an interested prospect. The main targets are:

1. Car Dealerships
2. Mortgage Companies
3. Realtors
4. College Students
5. Regular People

Niche.
Unlike other agencies, the Michael Feliz Agency knows the clients and the community, inside and out. Our new agency will be built with personal connections and relationships, which is great at a time when advertising is everywhere, all the time.

Competitive Advantage.
State Farm offers the benefit of 24/7 “good neighbor” service. Our agency, in particular, will stand out from its competitors by offering a more personal touch. I will know the people at the local dealerships, mortgage companies, real estate agencies, etc. I will use networking and personal advertising to expand our customer base.

Identity.
The Michael Feliz State Farm Agency will be recognized as a friend of the local community. We will be perceived as good neighbors that help people with their insurance and financial needs. I will be perceived as a spokesman that guides the city to take advantage of our services.

Weapons.
I will use networking and public relations to boost our brand awareness and bring in new business. I will also utilize my web and graphic design knowledge to benefit our agency on a discounted, freelance basis. When our agency can afford it, I will also lead an online marketing attack that brings our agency to the forefront of the Internet’s local prospect market.